*This is a collaborative guest post
In 2019, social media is one of the most valuable tools that you can use to market your business. It is not only free to use but it also comes with plenty of reasonably priced features that many business owners are using to spread the word of what they have to offer.
Social media and marketing trends are constantly changing and so it is important that you are keeping up with them. Here, we are going to tell you about some of the social media marketing trends that you can’t miss out on. Keep reading to find out more about this.
Live Videos
One of the most important social media marketing trends right now involves live videos. Big brands are using Facebook Live videos and live streaming on Instagram stories to promote their business and you need to realise this. Not only do your customers get a notification when you go live on Facebook, but they can also interact with you on the spot. This is a great trend to get on board with.
Unique Content
One of the most important trends in social marketing for small businesses is in creating unique content. Customers don’t want to see the same thing every day from the same businesses and this is why those who are creative and unique are thriving. Unique content can come in the form of video content or even some tap and hold images. This is a trend that you should not miss out on if you are running a small business.
Swipe Up
Have you ever noticed on Instagram stories; businesses are telling you to ‘Swipe Up’? This is a really great way of getting the attention of your customer base when they are browsing Instagram and sending them straight to your website. For example, clothing brands will show models wearing clothes and then add a ‘Swipe Up’ link to buy the clothing. This is not yet rolled out to all brands but if your account is big enough, you can use this feature.
Giveaways
Finally, you will find that giveaways are really big on social media right now and this is a great way to market your business. If you are a small business who needs some promotion, hosting a competition that will encourage your followers to share your page will only help you out. This is really simple to do, and it is definitely not something which you should miss out on.
Final Thoughts
If you are running a small business in 2019, you should make sure that you are making use of social media marketing. It can be extremely effective, and it can bring you in a lot of business if you use it right. Try to keep up with the latest trends and try out some of the things that we have discussed in this article. This way, you can promote your business and get it on track for success in no time at all.