I read a lot of blogs and I talk to a lot of bloggers and one thing that always comes up, in conversation or just mentioned on social media and Facebook groups is changing blog name, changing theme or tweaking their header.
There are things on a blog that will make or break it – some names an easily be outgrown – like my old Redhead Babyled, a name I didn’t think about at all before I chose it. A theme can get bogged down and sluggish and difficult to navigate. Header images can date, with many bloggers now opting for simple text headers for more longevity.
But, if your blog name is fine, your theme is fine and your header works – why keep changing things? Why keep tweaking? Instead, that time could be used elsewhere, to do that ever growing to-do list or to create more content. To write posts that you love to write about, things you want to share and add photos that really illustrate your writing and help readers engage with your posts.
If a blog is hard to read, slow to load, and never has a photo on it then I would, personally, find it hard to read no matter how amazing the content is. But, on the other hand, your blog may look amazing and be really slick and professional but if it’s full of fluff and nothing of substance then I would find it hard to find something worth reading.
Blogging has always been about writing and I always stress to people that if they have something to write about – start a blog. But, that blog doesn’t have to be the most professional looking blog to have dedicated readers – it just has to have posts that say something – and that people love to read.
So, make your blog a space you are happy with. Find a theme that works and then focus on the writing. You may want to change your header every few months or change your colour scheme but if you find that you’re tweaking your blog every week then maybe your efforts could be better used elsewhere.
Some of my favourite blogs – Going on an Adventure, Mummy Adventure, The Brick Castle, Twinderelmo – have had the same theme and branding for literally years and whether they are the right theme for them, and whether they are happy with them or not – they work. They’re easy to read and they are perfectly fine for the majority of readers. Brands work with them, people read what they write and they just keep writing.
If it isn’t broke – don’t fix it and instead focus on the writing. If you’re new to blogging – get a theme that works, at least for now – and write. Then, a few months in, a year in, whenever, make the theme something that you love and then just keep writing. Nothing else really matters.