Which Unconventional Content Can Help You Grow Your Mommy Blog?

*This is a collaborative guest post

Growing a mommy blog can be a great way of sharing amazing stories with other moms. It can also become a creative outlet and a way to make money. The problem with many mommy blogs is that they share the same content, typically product reviews, baby milestones, feeding schedules, sleep training, and daily routines. While there’s nothing wrong with these topics, moms who want to grow their blogs into media platforms should consider branching out. Here are some of the most popular unconventional content ideas you can use to grow your blog.

Memes

How many times have you seen memes on mommy blogs? When you think about it, it is almost impossible to find memes on these blogs. This is despite studies showing that incorporating memes into a website can be an incredibly effective way of engaging an audience. This is in addition to how easy they are to make using a meme maker that does the heavy lifting for you.

Using memes on your mommy blog can be a great idea because they:

• Are Relatable – Memes typically capture humorous and chaotic moments, and every mom has quite a few of those. Sharing funny mom memes allows readers to see they are not alone in their experiences, creating a sense of camaraderie among fellow moms.
• Increase engagement – Humorous content usually receives a lot more engagement than other types of content.
• Provide a break from other serious content topics – Motherhood can sometimes be overwhelming, so moms often need some relief. Light-hearted memes can provide a much-needed break and laugh from much more serious topics.

Personal Stories and Anecdotes

Many moms are not open to sharing many of the personal stories that make motherhood the great experience it is. Maybe that’s because they do not want to share intimate details with strangers or they are afraid of what people will think. However, there is a way to walk a line where you share your life with other moms without it becoming an issue.

Sharing day-in-the-life posts and motherhood experiences does not require that you post any personal details about yourself and your family. You can always talk about your experiences and the joys of motherhood without including these details. This type of content works so well because it can help create a strong emotional connection with your audience. 

Additionally, your storytelling abilities will make your content relatable among moms and encourage readers to share their own stories.

Create Interactive Content

You have likely already seen interactive content like surveys and polls on different social media platforms. This content is so popular because it leads to massive levels of engagement. 

The good news is that this content does not have to live on social media because you can leverage it to help grow your mommy blog. If you have built your website on WordPress like most moms do, you can install different plugins that help you create polls, quizzes, challenges, and other types of interactive content.

If you are worried about creating interactive content, don’t be. You can always leverage artificial intelligence for ideation. Requesting content ideas and using your creativity will help you create personalized and relatable experiences for your readers.

Unique DIY Projects

It might seem that this niche is quite crowded, but that is not necessarily true. There is still enough space for creative moms to create content that others will love. If you love DIY projects, you likely already have several you could share. These could include seasonal decorations, crafting homemade gifts, or some projects you completed with your children.

To further differentiate yourself, you can post step-by-step guides for recreating these projects. Other moms might want to complete the projects with their children or for their families, and your blog could become a source of inspiration for them.

Collaborations with Other Moms

Every mom has something to say even if they are not a blogger. You can introduce a section on your blog where other moms post guest content or you complete joint projects together. Partnering with other mom bloggers or influencers for this type of content can introduce you to new audiences and help your blog grow faster and further. 

Consider also hosting a live Q&A session with a parenting expert or collaborating on themed content. Both of these will interest moms and can become a regular thing that you do.

While mommy blogs typically cover specific themes, this does not mean you have to follow the same formula. You can always choose to branch out and create different types of content. As highlighted above, there is no shortage of content to post on your mommy blog, you just have to be willing to find or create it.