I am no stranger to the Kiddicare brand and was happy to oblige when they invited us along for a blogger day after the opening of their 11th and newest store in Hayes, West London.
I have previously visited the Kiddicare ‘flagship’ store in Peterborough when I was pregnant with LP, this was before Kiddicare became part of the Morrisons family. Since then Kiddicare have opened a further ten stores across the country – Kiddicare Hayes being the latest one.
The Kiddicare Hayes store is in Lombardy Business Park, a great setting, surrounded by other large scale retailers such as Next, TK Maxx and Sainsburys. The store was easy to find and there was plenty of parking available. It was also nice to see that Kiddicare had reserved parking bays directly outside the entrance to help customers with car seat fitting.
On entering the store it was clearly huge – a massive expanse of baby product loveliness – no dividing walls, just clear signage and distinct sections of different goods.
A car seat section had a guide to different types of car seats, scales to weigh the child and an appointment booking system so that you could go shopping and receive a text message when it was your turn to talk to a car seat specialist. There was a pushchair section with a walkway to test the pushchairs, a furniture section with everything set up as you’d have it at home, a clothing section with baby/toddler and maternity clothing and a toy section complete with play/try-before-you-buy area – LP loved the look of this play area, it was definitely a two year old’s idea of heaven – Little Tikes cars, playhouses and slides!
Amongst all the large sections were areas of highchairs and food, nappies and wipes and bathtime. The Kiddicare Hayes store literally has all you could possibly need to cater for a new arrival – or subsequent arrival! There are also machines dotted around there store where you can browse the huge Kiddicare product catalogue and order items – whether because it isn’t stocked instore or because you’d rather have home delivery – definitely an added bonus to shopping with Kiddicare. Another bonus with Kiddicare is that all the price tags on the shelves are electronic. This keeps instore prices consistent with the online prices so that you will never pay a different price instore or online – Kiddicare lets you shop whatever way is easiest for you.
A great thing about Kiddicare is that they stock goods from every price bracket – they even have their own brand range of very affordable items. They have tried to cater for all budgets in every department without compromising the quality and I think this is an area that they have truly succeeded in!
Other services available instore are a Baby Gift List – like a wedding list but for pregnancy, Very Important Baby personal shopping service and a Buggy Workshop to give your pushchair a once over while you shop!
After the tour of the store we had lunch in the Cafe. I immediately noticed the little touches that make Kiddicare different to other retailers. The tea was served in a china teapot, with a china cup and saucer and china milk jug. All with a pink dotty pattern! What other retailer offers that?! LP had a kids packed lunch – Sandwich, drink, fruit bag and 2 healthy snacks for £3! Much cheaper, and healthier than kids meals at other cafes and restaurants. There were highchairs at every table and more were available if needed – I would have liked to have seen harnesses on the highchairs but as long as the children are supervised this wouldn’t be a problem.
The cafe was great – including an enclosed play area so that children can play safely while you relax, and there is also a breastfeeding ‘nest’ where you can feed your baby in privacy and comfort if you want to – you are encouraged to feed wherever you need/want to throughout the store though! The toilets and baby change area were also fantastic – the toilets had cubicles with both an adult sized and child sized toilet in and the baby change had cuddly toys hanging from the ceiling to occupy the children during nappy changes and the whole area had a very unisex, family friendly atmosphere.
In the afternoon we participated in a Dinky Dancers dance class. LP was a bit overwhelmed by this – She isn’t used to a lot of noisy children at once so she didn’t join in very much, but the other children thoroughly enjoyed the sing along and dancing as well as parachute fun at the end! Kiddicare offer a lot of classes with a weekly timetable clearly displayed on the wall.
The new Kiddicare Hayes store was great! There was definitely enough there to keep you occupied for a whole morning or afternoon. The only negative that I can see is that the Retail Park where the store is set only allows a maximum of 3 hours parking. Apart from this, which isn’t something Kiddicare can influence, Kiddicare have gone out of their way to make the store incredibly family friendly – even to the point of having mini shopping trolleys for children.
Thank you Kiddicare for inviting us along. We had a really lovely, and exhausting, day and will definitely be visiting Kiddicare stores again very soon!
If you’d like to visit a Kiddicare store you can use the Kiddicare store locator. If you’re not near Hayes, don’t worry – there’s bound to be one near you!
Disclosure: Kiddicare invited us to their new store and provided lunch, a music session, tour of the store and goody bag. This was not dependent on me writing a review, or even a favourable one – all opinions are my own.