A while ago there was a lot of talk in the blogging community about blogging tribes and how it was the next must-have thing in the world of blogging. But lately there has been less talk of tribes and more of pods. A general pod or ones across social media – Instagram pods, Facebook pods. Pods for anything blogging related that you would like to improve. But, whether you call it a tribe or a pod it’s essentially the same thing – a group who help and support each other to inflate activity on their blogs and/or social media, to like, share, comment and generally engage with content.
This sounds good, doesn’t it? Having all of those things increased, making your posts reach more people and making your words hit the eyes of of many more readers than you’d hoped. But, being in a pod or tribe can be all encompassing. You agree to like things, share things, comment on things – whatever the rules are to which you’ve agreed. It isn’t all rainbows and roses – you may not find the posts very inspiring or even interesting, you may not think the Instagram photos are very good and really the content may just not be things you really want to engage with – and you wouldn’t if you weren’t in that pod.
But everyone has a tribe or pod, don’t they? It’s what everyone does to get their content seen and to get somewhere, isn’t it?
Well, no. It isn’t. When you’re a new blogger there’s a lot of pressure to get to that theoretical somewhere as soon as possible – and yet it always seems so out of reach and pods and tribes seem appealing to get you there that bit quicker.
I’ve never had a tribe or a pod and instead I have a few close blogging friends who I can bounce ideas off, who I can talk to about pretty much anything and who really understand this blogging life. They are people who read my posts because they enjoy them – and who I know will skip the posts that don’t interest them.
They are people who will spot typos, who will share content naturally if it fits with what they would usually share and who will engage with me on social media if they want to. But they would never feel forced to do any of those things and they don’t do it because they’re my friends either – they do it because, as a blogger, you do naturally share content and engage on social media with things that interest you.
So, my point is, you don’t need a tribe. You need other bloggers to talk to and to bounce things off, you need the blogging community for advice and support and you need to create content that is as sharable and as engaging as you possibly can.
If you keep writing and keep using social media you really don’t need a tribe or a pod. People naturally engage and using tribes and pods purely inflate your statistics temporarily whilst you’re in that pod and it won’t really add anything long term apart from being one extra thing on your to-do list each day.
For me, long term blogging is all about growing. Growing your content, growing your social media, growing your blog and growing your blogging circle of friends. This can all be done naturally, organically and steadily over time without tribes, pods or anything else.
Just keep writing, create content and the rest will come.