For me there is a place for a lot of supermarket ‘convenience food’. It’s always good to have healthy ready meals or a pizza in the freezer for emergencies. I’m also a fan of good quality fish fingers as well as ready made pies and quiches.
The thing I have a problem with is what I term ‘lazy food’.
- Frozen yorkshire puddings – It is so incredibly easy to make your own yorkshire puddings. Plus they taste so much nicer!
- Ready made mash potato – Seriously?! How hard is it to mash potatoes? You can even get fresh cheddar mash as it’s too difficult to put some cheese in it when you make mash yourself.
- Peeled and chopped up bags of vegetables – You can now buy ready chopped fresh onion, peeled potatoes, new potatoes with a dressing on them, fresh potato wedges, fresh potato chips, sliced carrots, brocolli & cauliflower florets, chopped pepper. Really? You can’t peel and chop a few veg and maybe stick a dressing on them!? Quite often they come in a lovely foil tray too, you don’t even need to decant them to cook!
- ‘Fresh’ cookie dough or cake mix – What fun is there in making cakes if you use ready made mix? Why not just buy the cookies or cake and save yourself the bother of even turning the oven on.
- Frozen Roast Potatoes – It’s far too hard to cut some potatoes up and stick them in a hot oiled pan in the oven?
- Ready Made Jacket Potatoes – Just stick them in the oven…. Like you normally would with a jacket potato! Or the microwave variety – McCain MicroChips but jacket potatoes.. There I was thinking that jacket potatoes were one of the easiest things to cook yet people need ready made ones in packets. I also thought you could cook them in the microwave anyway? Never done it, not quite sure.
- Microwave Burgers/Paninis/Hot Dogs/Kebabs/Wraps – Rustlers and the Tesco ‘Ping’ range have a lot to answer for. Microwave
CrapSnacks. Complete with bread product and sauces. Limited nutritional value and you’ll be hungry ten minutes later. Do yourself a favour, get a Mac D’s on the way home. At least then you don’t even need a plate or a microwave!
There is obviously a market for all this food, otherwise people wouldn’t buy it and it wouldn’t be sold in shops. That market is clearly not me. I do however know people that use ‘convenience food’ and I can, kind of, understand the reason for it. If you work long hours, have a family to look after and are limited on time then I can see that having a ready made portion of mash potato might make your life easier – no washing up, takes no time at all and might taste ok. But, it’s when people rely on these products, use them all the time and pay the inflated prices that it’s a problem.
It is so much cheaper to make your own mash, buy loose veg and prepare it yourself or even buy frozen veg for the same nutritional content and no real expiry date, buy a bag of potatoes and chuck them in the oven (or microwave) to make jacket potatoes and make yourself a sandwich instead of microwaveable fast food junk.
All I can say to those of you that rely heavily on lazy convenience products is that Aunt Bessie and the supermarkets saw you coming. You are a marketing dream. I’ll stick to my bag of potatoes and home made yorkshire puddings – thanks.