Blogger Behind the Blog {The Organised Life Project}

Here’s this week’s instalment of Blogger Behind the Blog where I interview a blogger all about their reasons for blogging and what it means to them. This week I’m joined by Naomi from The Organised Life Project.

Here’s Naomi with more about her blogging life:

Where did your blog name come from?

I was blogging at Life by Naomi, which I originally chose because I wanted to blog about all aspects of our lives – parenting, faith, work, home, food etc. I was pottering along, trying to increase my readership and decided to start asking what my readers wanted. I posted in a few Facebook groups where I knew I had readers and the response that came back was overwhelmingly that mums felt completely overwhelmed by housework, childcare, juggling everything and could not fit in the one thing that was a priority to them: usually, the chance to sit down and have a quiet time with God.
Now, I’m a fairly organised person, but I knew that I could help. After all, I had experience of working full time, part-time and being a SAHM, all with small children and no family around to help. I am now pretty organised – but I’ve had to work at it. It doesn’t come naturally to me, so I understood the structures these mums needed to put into place – because I was doing it.

So I started to post weekly in a series called ‘The Organised Life Project.’ And I could not believe the reaction. My page views quadrupled overnight and I started gaining subscribers – fast. I’d found my niche!

As part of my rebrand in July, I decided to take the plunge and buy the URL The Organised Life Project

When did you start your blog and why?

I originally started blogging on maternity leave in January 2013 but blogged into thin air for a long time. Like so many others, I wanted a creative outlet – to be honest, I think I was missing the creativity of work a bit. I also have a bad tendency to look at something and think, “I could do that, I’ll have a go.” So I’d fallen in love with these mummy blogs on Pinterest and I wanted to have a go!

What did you do before you blogged?

I worked. Sad but true. I’m an English teacher, so a teacher’s work is never done – not even in the holidays!

What was your first post?

My very first blog post was about my blog name, I think. It seems so self-indulgent now!

What inspires you to blog?

The idea that I’m helping people. I have a lovely community on Facebook, and I absolutely love it when someone puts up a photo of my printables on their wall, or their command centre with all their routines on it. My readers do say that their homes are tidier and their lives are less stressful as a result, so that’s totally worth it.

What post has had the best response, which post are you most proud of and which post did you enjoy writing the most?

My post on How to declutter your entire house in one month has done the best as it’s been repinned on Pinterest a LOT!

The ones I’m most proud of are the routines posts, as they are the thing that makes a real difference to me.

The ones I enjoyed writing were probably the style posts. I really needed to organise my own wardrobe and I worked through this with my community. It definitely worked for us!

Have any of your posts not had the response that you expected?

Yes. In August, my community asked for some posts that focused on marriage and relationships. In comparison to my other posts, they bombed!

Where do you see your blog in a year’s time?

I’d like to be selling a few products, including an ebook about The Organised Life Project. I’d also like to be really working on my Instagram and Youtube. I’ve neglected Instagram this year as it didn’t bring me much traffic but I love it as a creative platform and I have an idea which I think might work. I have started making videos in the last few months and really enjoy it, but it takes so much time!

What is your favourite thing about blogging?

Writing. I really love writing, and still find it the easiest bit. I also have LOADS of ideas – writer’s block is never a problem.

…and your least favourite?

Techy stuff makes me anxious – I find it’s not very instinctive for me. I’m not very keen on all the fiddly design aspects, although I’m much better than I was.

What’s the best blog post you have ever read?

I remember reading this while on my second maternity leave and crying as it was so true. Danielle writes absolutely beautifully

What blog do you love to read and why?

I really love Forever Amber’s blog as she’s very funny but I really like her style. I also love Island Living 365. I’m a Christian, and love to read other Christian blogs – Rachel Ridler Mum on a Mission is great and Ann Voskamp is always so inspiring.

Do you do anything differently now to when you started blogging?

I write less! I’ve definitely moved towards Quality not Quantity. I’ve also moved away from the desire to work with brands and towards wanted to create my own products – that’s something I never thought I’d say!

Is blogging what you expected it to be?

Yes and no. I think there’s still a place for personal stories, but I don’t always think that I want to share so much personally. I still get a bit embarrassed when real-life friends tell me they liked my post! Social media is much more important than I thought it would be. I still don’t get Twitter though!

What’s been your favourite blog collaboration to date?

Definitely Mummy Meditations which I run with Rachel. It’s a series for Christian women, where we take a verse of the Bible each week and discuss it. I’ve learned loads, made some lovely friends and I’ve really enjoyed it.

Are there any brands you would love to work with, why?

In my head, I have my ‘Ultimate Brands’ list. It includes The White Company, among others, because I pretty much love every single thing in their shops! I love that calm, organised aesthetic they have going on, and I think their products are really good quality. Their clothes are perfect for a capsule wardrobe and a complete antidote to our throw-away fashion culture.

Have you had any blogging fails so far?

I worked really hard at a meal-planning opt in (although I didn’t really know it was an opt-in at the time) which got hardly any views and hardly any opt-ins! It’s on my ‘to revisit’ list for this month!

What is your biggest blogging hope, dream or ambition?

To earn a good, full-time wage from blogging and sell a line of products on my site.

What do you do when you’re not blogging?

I mark exercise books and plan lessons!! I also love being with my children, reading to them and just playing. We’re quite involved in our local church, and I run and do Pilates. I would be more than happy with a good book, a cup of tea and some biscuits though!

and lastly, tell us all a random fact about yourself

My second baby was born in his sac (en-caul). It turns out my husband Tim and his father were born that way too!

Now that you know all about Naomi from The Organised Life Project, make sure you go and read her blog. Make sure you follow her on TwitterFacebook and Instagram too. Thanks so much Naomi for being involved!

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