Review: Persil’s Messy Adventure

Last weekend we were invited to Victoria Park in London for a very Messy Adventure thanks to Persil and the Roald Dahl Literary Estate who had a great new interactive storybook to unveil.

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For the first time Roald Dahl’s characters have come together for an adventure that your children can star in. Persil has teamed up with the Roald Dahl Literary Estate and Quentin Blake to give every family their very own Messy Adventure this summer.

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For the first time ever, some of the best loved – and most feared – heroes and villains of Roald Dahl’s stories have been brought together in a brand new interactive adventure story, as part of a marvellously messy and ground-breaking partnership between Persil, the Roald Dahl Literary Estate and Quentin Blake.

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My Messy Adventure lets every child become the hero of their very own Roald Dahl story, where they will get to meet The Witches, Matilda or James – not forgetting his giant peach – along the way. Free to play at, the story hopes to encourage families to get outside and go exploring this summer.

The ‘My Messy Adventure’ story can be accessed on a smartphone or tablet, and is totally interactive and enriched by the outside world. This innovative new format allows children to enjoy Roald Dahl’s amazing stories and Quentin Blake’s iconic imagery in a way they have never experienced them before. The child will even feature in the story as a customisable Roald Dahl-themed avatar featuring completely new Quentin Blake illustrations for a fully personalised experience.

The adventure aims to encourage children and parents to embrace the power of technology to learn and experience the great outdoors on their doorstep. Ultimately the kids are in control as they are challenged by the characters they meet to complete messy challenges and tasks, such as hunting bugs or collecting dry leaves. The path they take will determine their unique and personal journey, culminating in a ‘digital scrapbook’ to showcase their exciting adventure. With several characters to choose from, the story guarantees hours of fun during the summer holidays.

Along with LP and Little Man, I was lent a tablet to use on the day to go through our very own Messy Adventure with the help of some completely in character actors.




Unfortunately the weather wasn’t on our side and it rained quite a lot but we still managed to work through some of the adventure – with the story encouraging children to throw grass in the air, twirl around or dig a little hole – things they could do in the garden at home or out and about on weekends or during the summer holidays.

To find out more visit and play along!

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Thanks to Aby for taking some lovely photos of us – just wish we’d had a chance to chat more!

Disclosure: We were invited to the above event for the purpose of this post however all opinions are my own.

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